We can call our concept e-retail. Imagine one day stores chains will replace their existing cash registers and administration systems with central web portals, from which they will operate their entire business - from points of sales up to e-commerce, utilizing the best of the Internet to upgrade their revenues and efficiency. Imagine even small stores will be able to allow themselves sophisticated solutions to earn and grow from their very beginning through a cost effective hosting service. Imagine that day had come. The concept which we promote consists on enabling the business flexibility as achieved in e-commerce, to be implemented at brick and mortal stores. The business policy and administration is centralized and managed deriving the actual business performance in real time, allowing operational costs to reduce accordingly. We have no doubt that e-retail will expand very fast and become the leading trend in the market.